Your Future Is Bright With Starsona
Podcast by Chris Snyder, Snyder Showdown Podcast
Summary
Peter Karpas and Matt Martin are the co-founders of Starsona - a platform that provides anyone with fans or followers with their own virtual storefronts making it safe, easy, and fun for them to monetize their personal brands. Starsona has shout outs, Q&As, and direct messaging to their audience – this creates a whole new way for fans to interact with their favorite people. Peter and Matt chat with Chris Snyder about how to market your personal brand in an ever-changing and increasingly digitized world.
Highlights
-
Matt discusses his early career working with Invisalign during their heyday and his startup experience in Silicon Valley
-
The inspiration behind Starsona and the anecdotal experience that launched the brand
-
Peter's early tech adoption working as the MIS manager in high school working for a 50-person law firm
-
How Peter's father ingrained upon him the importance of always taking care of you customers
-
Creating a team that complements your own skill sets in order to create business success
-
How Starsona built a tool to address a business need in the entertainment industry in response to the digitization of fan engagement
-
Creating a safe and efficient way for entertainers to engage with their fans on a 1-to-1 basis
-
Stars, micro-audiences, and how anyone with a following or fan base can monetize engagements using Starsona
-
How Starsona learned from initial failures when building and launching the app